Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organizers as well as increase registrations or ticket sales. So how do you go about using PR for an event? Below are our top three tips, which can be used for nearly any type of event.
Create an online community
Start by picking the social media platforms where your target audience members are. In the lead-up to the event, don’t just use social media as a marketing tool, also share information relating to your conference topic.
Of course, you should still target traditional media and invite journalists along to your event, but don’t forget about bloggers as they can be very influential.
Create a hashtag
Hashtags bring together like-minded people on Twitter and Instagram. You should create one for your event, and use it in the lead-up, make sure it is something simple and relates to the event.